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Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as …
Overview
What is Marchex?
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform…
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What is Marchex?
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to…
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What is CallTrackingMetrics?
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
What is PhoneBurner?
PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.
Product Demos
Marchex Sales Edge Engage for automotive dealers NADA Demo 2021
YouTube
Marchex Transcription Search Dashboard Demo
YouTube
Engage Demo 2021 05 11
YouTube
Marchex Call Log Dashboard Demo
YouTube
Marchex High Intent Dashboard Demo
YouTube
Marchex Lost Opportunities Dashboard Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Marchex?
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.
Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide. The platform includes channel-specific solutions, such as:
- Marchex Call Analytics for Search, a real-time solution that provides 100% attribution for every phone call from mobile search.
- Marchex Call Marketplace, an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls.
Marchex Features
- Supported: Call Tracking
- Supported: Omnichannel Analytics Cloud
- Supported: Search Analytics
- Supported: Site Analytics
- Supported: Social Analytics
- Supported: Video & Display Analytics
- Supported: Call Marketplace
- Supported: Speech Analytics
- Supported: Local Leads
- Supported: Audience Targeting
- Supported: Dynamic Number Insertion
- Supported: Local Phone Numbers
- Supported: Toll-Free Phone Numbers
- Supported: Port Existing Numbers
- Supported: Visitor & Keyword Tracking
- Supported: Multi-Channel Call Attribution
- Supported: Call Data
- Supported: Call Recording
- Supported: Advanced Reporting
- Supported: IVR
- Supported: Call Scheduling
- Supported: Geo-Routing
Marchex Video
Marchex and the Human Connection
Marchex Integrations
Marchex Competitors
Marchex Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
| Supported Countries | United States, United Kingdom, Australia |
| Supported Languages | English |
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(11)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as Google, Bing, and Facebook. By setting up call tracking numbers for individual businesses, users are able to access voice recordings, call time, call length, and even the caller's number. This feature has proven particularly useful for marketing agencies in optimizing budgets and maximizing ROI on paid search efforts by tracking phone calls for client websites. Additionally, customers have utilized Marchex to bring metrics for calls and texts received, aiming to improve the quality of their service offering.
One of the standout features of Marchex is its ability to provide detailed information about incoming calls, allowing users to identify the number of calls coming in and offering details on call quality through recording and keyword transcription with call DNA. This functionality has made it a valuable resource for tracking the effectiveness of ads and messages for clients, addressing missed opportunities, and gauging campaign effectiveness. The platform's integrations may be no-frills, but they deliver all the necessary information for enterprise-level call tracking at a good price.
Marchex has also found success within the hospitality industry where it has been used to track the effectiveness of various advertising placements. Users have praised Marchex's call tracking and voice recording services as they provide valuable insights into call volume and allow them to listen to inquiries from prospective customers. In fact, Marchex has even been implemented on websites to listen to lead phone calls and improve department policies. Overall, Marchex continues to be a reliable solution that meets the needs of businesses seeking actionable data from their phone call interactions.
Easy-to-use interface: Users have consistently found Marchex to have an easy-to-use interface, making it simple to navigate and perform tasks quickly. Many reviewers appreciate the user-friendly design that allows them to easily access and manage their calls without any hassle.
Reliable service: Marchex has received praise from users for its reliable service, with many stating that they have not experienced any major issues or downtime. This reliability gives businesses peace of mind knowing that their call tracking and management needs will be met consistently.
Great customer service: The customer service provided by Marchex is highly regarded by users who find it to be great and helpful. Reviewers appreciate the prompt and knowledgeable support they receive when reaching out to Marchex for assistance or guidance.
Unintuitive Navigation: Some users have expressed frustration with the unintuitive navigation of the platform, stating that it can be difficult to locate and access certain features and settings. This has caused confusion and hindered their overall user experience.
Outdated Appearance: A common complaint among reviewers is the outdated appearance of the platform. They feel that it lacks a modern design, which affects its visual appeal and may give an impression of being less advanced than competing platforms.
Weak Customer Support for Troubleshooting: Several users have reported difficulties in troubleshooting issues due to inadequate customer support. They have encountered delays and inefficiencies when seeking assistance, leading to prolonged downtime and frustration in resolving technical problems.
Based on user reviews, Marchex receives the following recommendations:
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Integrate with other platforms: Users highly recommend Marchex for its seamless integration with reporting platforms, analytics, and Salesforce. They appreciate the opportunities it provides to tie together online/offline marketing and attribution.
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Compare with competitors: Several users suggest comparing Marchex to its competitors, as they believe it outperforms them in most categories. They specifically mention CallRail and Call Tracking Metrics as alternative call tracking providers to consider.
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Consider pricing and alternatives: While many users find Marchex to be a cost-effective service for call tracking needs, some recommend exploring other call tracking companies due to potential limitations and high costs associated with Marchex. They advise looking for solutions that better suit individual needs and may offer advanced features like technology to block spam calls.
Overall, users highly recommend trying Marchex for its extensive features, integration capabilities, and superior pricing and service. However, they also suggest thoroughly evaluating alternatives and considering specific requirements before making a final decision.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
Marchex is what enables our marketing agency to track phone calls for our client websites. The Marchex platform allows us to identify the number of calls coming in while offering details into the quality of those calls via recording and keyword transcription via call DNA. The service is fast and always working, and whenever I've had questions, the staff are responsive and friendly.
- Ability to track lead sources.
- Ability to qualify leads.
- Ability to quickly roll out new numbers/campaigns.
- The interface is dated.
- The interface is not intuitive, and takes time to get accustomed to.
- The ability to report the impact of marketing efforts is a critical deliverable for our agency.
- The ability to listen to recorded calls, which inform our marketing recommendations, is huge.
I love how easy it is to listen to calls, filter and export reports for clients. Super happy with the services that are provided for me!
June 24, 2019
Marchex Call Tracking Platform
Marchex was used to track phone calls from our Paid Search in Google, Bing, and Facebook. Code was set up on client websites to track the source of phone call leads to better optimize the clients' budgets to maximize ROI on their paid search efforts.
- Ease of set up
- Always available by phone
- Ease of reporting
- Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
- Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
- Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
- As an agency there was no ROI for us. As for our clients, we were able to double and triple ROI for client's overall business objectives
- The ability to track phone call leads back to a specific ad group or keyword in Google Ads or Microsoft Ads helped us quickly find wasted ad spend and star keywords that consistently generated conversions.
- The only issue we had with conversion tracking is Marchex's difficulty in pulling conversion data into Google Analytics
Marchex was much better than Car Wars in reporting and tracking and implementation. The costs were about the same.
Call Rail has the specific advantage over Marchex with its ability to easily integrate data with Google Analytics.
Call Rail has the specific advantage over Marchex with its ability to easily integrate data with Google Analytics.
10
All Aspects - marketing, client management and client account management
5
our paid search team implemented Marchex, set up accounts and added the tracking code to client websites
- Call Tracking
- N/A
- N/A
January 14, 2019
Enterprise Level Call-Tracking with Extra Fluff
Marchex is an enterprise-level call-tracking platform that provides the information you need from call tracking. The integrations are no-frills, but provide exactly what you need at a good price for enterprise. I have worked with clients in the hospitality industry that have tracked anything from direct-print to dedicated display ad placements, and off-page publications.
- Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
- Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
- Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
- They're more focused on high-end business and providing robust enterprise-level capabilities.
- Overall, having intro-pricing for local businesses with a transparent business model would be good.
- Hard to upsell clients on using Marchex when pricing isn't available on the website.
- Overall, like all call tracking, Marchex allows for determining what, if any, leads are coming through from channels. It hasn't lead to increasing ROI, just tracking it.
- The cost for Marchex is generally more expensive than other call-tracking software in the space. That being said, some of their features maybe a good addition for these businesses. However, the cost isn't as competitive.
- I do not have any complaints with the performance of Marchex, only with their on-rails experience, which tries to drive more people into more features than are necessary.
- CallRail and Twilio Flex
The client selected Marchex, and we were expected to use it. Overall, if you're solely looking for call-tracking, there are other, cheaper partners to work with. If you have an enterprise-level client that may need additional features like call-marketplace, ad placements, etc, that's a good partner to work with. In general, however, with clients looking for call tracking, these options aren't necessary.
August 29, 2017
Call Tapping or Call Tracking. Marchex Delivers Both.
Will use more checks to create call tracking numbers for individual businesses. We use it across start agency however our entire company does not make use of this service. It is a simple set up that provides voice recording, time of call, length of call, and caller's number.
- Ease-of-use
- Clear voice recording
- Automatic labeling of dropped calls, voicemails etc.
- Reliable service
- Navigation is not intuitive
- Outdated appearance
- Quick and easy distribution of phone numbers with city specific area codes
- Easy to set up after business hours and alternative forwarding numbers
- It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
marchex is a simple program to get call tracking numbers, voice recording, and data about calls. This is the only software we have used for call tracking, however, it has fulfilled our needs. It is very helpful when a client says they aren't getting calls or aren't getting leads. We can play the call recording back to them and highlight areas that they may be losing sales.
15
Account managers, product specialists, marketing managers
20
To be familiar with the platform, knowledge of the clients being represented, and proper set up steps
- Count number of calls
- Hear voice recordings of callers and staff
- Providing call tracking numbers for our own business
- Listening to calls to help our clients understand how they can improve their phone skills
- Being able to prove how many calls we delivered from different campaigns
December 12, 2014
A goes to Marchex
Score 9 out of 10
Vetted Review
Verified User
Marchex is a great call tracking and voice recording service we provide to our clients. We feature it on our directories. We purchase the 888 numbers and then forward them to our client's office lines. We have seen that the call tracking gives our listings more value because not only does it show the client the volume of calls, but it also gives the client the chance to listen to the inquires of prospective patients.
We also use it on our own site to listen to lead phone calls and to create better department policies.
We also use it on our own site to listen to lead phone calls and to create better department policies.
- Simple way to have an inside perspective on your clients
- Active way to track your leads and see your traffic
- Great for call quality assurance
- Good connection, very reliable
- It'd be nice if there was a standard voice recording disclaimer, instead of us uploading our own
- Is there an option to email the new voicemails to an email, I haven't figured out on how to set up that option
- There's been times where the calls are delayed, maybe the software is a little slow?
- The turn over of leads is greater, we can learn from past mistakes and correct them for future leads
- Able to capture lead information better
- Track the traffic, and see how to adjust our marketing strategies.
We haven't used any other service besides Marchex, once you love a service you don't leave it.